Country Partners

How we can help

UK Trade & Investment (UKTI) staff are experts in Helping Your Business Grow Internationally. We provide expert trade advice and practical support to UK-based companies wishing to grow their business overseas.

UKTI has professional advisers both within the UK and across more than 100 international markets, to assist you on every step of the exporting journey. Whatever stage of development your business is at, we can give you the support that you need to prosper.

Through a range of unique services, including participation at selected trade fairs, outward missions and providing bespoke market intelligence, we can help you crack foreign markets and get to grips quickly with overseas regulations and business practice.

Doing business in Romania

With a population of 22 million and with easy access to Eastern Europe, the Balkans and the Middle East, Romania is a growing market for UK business.

Romania is the second largest consumer market in Central and Eastern Europe. Since EU accession, there has been increasing interest in Romania from UK business. The UK is Romania's 10th largest inward investor with over €4 billion of investment and more than 4,000 UK companies. Bilateral trade accounted for over €1.6 billion in 2009.

Despite the economic downturn Romania remains an attractive destination for foreign investment, particularly in sectors such as environment and renewable energies, IT and infrastructure.

What are the opportunities?

Romania has received EUR 31billion of structural and agricultural funds over the period 2007-2013. Key sectors are renewable energy, transport and infrastructure and automotive. The Romanian Government is also keen to undertake small and large scale PPP projects in areas such as infrastructure, healthcare and prisons. There are also major opportunities to help modernise farming, livestock and agriculture.

Guide to doing business in Romania

UKTI has produced a guide aimed at companies experienced in overseas trade who are new to doing business with Romania. This guide aims to provide a route map of the way ahead, together with signposts to sources of help.

  • Introduction

  • Preparing to export

  • How to do business

  • Business etiquette, language and culture

  • What are the challenges?

  • How to invest in Romania

  • Contacts

  • Resources / Useful links

Download the Romania doing business guide

Sector briefing

For information on your sector in Romania including opportunities, events and key contacts, please check out the latest sector briefings.


Liviu Buzila
Head of Trade & Investment, Bucharest
Tel: +00 40 (21) 201 7294

CEE Partners